Why Choose Alihsum?

  • Experience:
    We’ve Over 9 years of industry expertise.

  • Holistic Approach:
    We address diverse digital needs under one roof.

  • Customer-Centric:
    Alihsum prioritizes client satisfaction.

  • Location:
    With offices in Westlands, Nairobi, they serve clients effectively.

Unlock your digital potential with Alihsum—a trusted partner for growth and innovation.

1. Website Development

Certainly! Alihsum, a team of skilled developers, specializes in crafting bespoke websites that seamlessly blend aesthetics with functionality. Their approach is akin to creating a gourmet meal: the visual presentation whets the appetite, while the substance—the usability—makes the experience truly memorable. Let’s explore how they achieve this harmonious balance:

  1. Aesthetics and Functionality: Alihsum understands that website design is a grand symphony where two critical notes must strike a harmonious chord. They meticulously balance aesthetics and functionality to create stunning yet user-friendly websites.
  1. Color Psychology: Alihsum recognizes the power of color. Beyond enhancing visual appeal, colors guide user attention and evoke emotions. By understanding color psychology, they create sites that are both pleasing to the eye and easy to navigate.
  1. Typography: The choice of typeface matters. Alihsum selects fonts that blend beauty with legibility. This ensures that content is not only visually appealing but also easy to read, contributing to an overall positive user experience.
  1. Responsive Design: In an era of mobile browsing, Alihsum prioritizes mobile responsiveness. They simplify designs for smaller screens, use larger buttons, and incorporate flexible layouts. Testing across various devices ensures a seamless experience.
  1. User Experience (UX) Principles:
    • Clear Navigation: A beautiful website is ineffective if users struggle to find their way around. Alihsum employs intuitive navigation structures, guiding users effortlessly through the site.
    • Optimized Load Times: Fast-paced users expect quick-loading sites. Alihsum optimizes speed through techniques like image compression and code minification, maintaining both aesthetics and usability.
    • Effective Call-to-Action (CTA): Well-designed CTAs connect aesthetics and functionality. Alihsum creates visually striking CTAs that enhance user engagement and drive desired actions.

Alihsum’s websites captivate the eye, engage the mind, and guide users seamlessly on their digital journey. 🌟🌐

2. Digital Marketing Manager

Digital Marketing Manager: Crafting Effective Social Media Strategies

As a Digital Marketing Manager, Alihsum’s role is pivotal in driving brand visibility, customer engagement, and lead generation across social media platforms. Let’s delve into the key responsibilities and strategies:

Facebook:

  • Ads Campaigns:

    • Develop and execute targeted Facebook ad campaigns to reach specific audiences.
    • Optimize ad creatives, targeting, and bidding strategies for maximum impact.
    • Monitor performance metrics (CTR, CPC, conversion rates) and adjust as needed.
    • Leverage Facebook Pixel for precise tracking and retargeting.
  • Lead Generation:

    • Create compelling lead forms and landing pages within Facebook.
    • Implement lead capture strategies (e.g., gated content, sign-up forms).
    • Nurture leads through personalized content and follow-ups.
  • Community Engagement:

    • Manage the company’s Facebook page, respond to comments, and foster community interactions.
    • Curate shareable content, including blog posts, videos, and user-generated content.
    • Run contests, polls, and live sessions to boost engagement.

LinkedIn:

  • Ads Campaigns:

    • Utilize LinkedIn ads to target professionals, decision-makers, and B2B audiences.
    • Choose from various ad formats (Sponsored Content, Video, Carousel, Event, etc.).
    • A/B test ad variations and optimize for conversions.
    • Highlight thought leadership content and case studies.
  • Lead Generation:

    • Leverage Sponsored Messaging (formerly Sponsored InMail) to directly reach LinkedIn members.
    • Craft personalized messages for lead nurturing.
    • Use LinkedIn Lead Gen Forms for seamless data collection.
    • Integrate LinkedIn with CRM systems for efficient lead management.
  • Company Page Optimization:

    • Enhance the company’s LinkedIn page with compelling visuals, a clear value proposition, and relevant updates.
    • Share industry insights, success stories, and employee spotlights.
    • Encourage employees to engage with the company page.

2. Data-Driven Approach: Analytics and Reporting

  • Regularly analyze social media performance using tools like Facebook Insights and LinkedIn Analytics.
  • Track KPIs such as engagement rates, click-through rates, and lead conversions.
  • Generate insightful reports for stakeholders, highlighting successes and areas for improvement.

3. Collaboration and Alignment

  • Work closely with content creators, designers, and sales teams.
  • Align social media efforts with overall marketing and business goals.
  • Collaborate with influencers, partners, and industry leaders for cross-promotion.

4. Stay Updated and Experiment

  • Social media landscapes evolve rapidly. Stay informed about platform updates, algorithm changes, and emerging trends.
  • Experiment with new ad formats, audience segments, and content strategies.

Remember, successful digital marketing on social media requires a blend of creativity, data analysis, and strategic thinking. By effectively managing Facebook and LinkedIn, you’ll drive brand awareness, nurture leads, and contribute to business growth. 🚀📈


Sources:

  1. The Complete Guide to LinkedIn Ads in 20241
  2. Digital marketing manager job description – LinkedIn Business2
  3. LinkedIn Ads vs Facebook Ads: Which is best for lead generation?3
  4. Social Media Marketing In 2024: The Ultimate Guide – Forbes4

3. eCitizen platform Services

Alihsum provides a range of online services through the eCitizen platform, streamlining access to essential government services.

  1. NTSA (National Transport and Safety Authority): Driving License Services:

    • Apply for new driving licenses or renew existing ones.Access information related to traffic rules and regulations.
  2. Company Registration:

    • Simplifies the process of registering businesses and companies.
  3. ArdhiSasa Land Rates:

    • Allows property owners to pay land rates online.
  4. KRA (Kenya Revenue Authority):

    • Facilitates tax-related services, including filing returns and obtaining Tax Compliance Certificates (TCC).
  5. iTax Services:

    • File income tax returns electronically.
  6. Passport Services:

    • Apply for new passports, renewals, or replacements.
  7. Work Permits:

    • Streamlines work permit applications for foreign nationals.
    • Provides a digital platform for submission and processing.

eCitizen.go.ke serves as the official government Digital Payments Platform, ensuring transparency, accessibility, and accountability in financial transactions1. Visit the platform to explore these services and experience the convenience of digital interactions with the government2. 🌐🇰🇪

4. Data Entry

Alihsum offers a diverse range of assignment services, catering to various needs. Let’s explore their capabilities:

  1. Copy Paste Tasks:

    • Alihsum efficiently handles copy-paste tasks, ensuring accurate and seamless transfer of content between documents or platforms.
  2. Copy Typing:

    • When you need handwritten or printed text converted into digital format, Alihsum’s copy typing services come to the rescue.
    • They meticulously transcribe content, maintaining consistency and precision.
  3. PDF to Excel Conversion:

    • Alihsum specializes in extracting data from PDF files and transforming it into Excel spreadsheets.
    • Whether it’s tables, lists, or other structured information, they ensure smooth migration.
  4. PDF to Word Conversion:

    • Need to edit or repurpose content from a PDF document? Alihsum converts PDFs to editable Word files.
    • Retain formatting and make necessary adjustments effortlessly.
  5. Scanned Pages to Excel / Word:

    • Alihsum handles scanned pages, even those with handwritten notes or complex layouts.
    • They convert scanned content into usable Excel or Word formats.
  6. Hard Copies to Word/Excel:

    • If you have physical documents (hard copies), Alihsum digitizes them.
    • From handwritten notes to printed reports, they transform hard copy content into editable Word or Excel files.

Alihsum’s expertise extends across various assignment types, ensuring efficiency, accuracy, and timely delivery.